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  • Mail is a physical thing, it's tangible

  • Everyone loves to get mail

  • It's cost effective

  • Direct Mail + Data= Highly personalized data driven marketing

  • Mail is a key part of the cross media platform experience

  • Direct mail can build brand trust

  • Direct mail is easier for the recipient to process then other forms of media

  • Simple execution

  • Creative leeway

  • It's personal

  • It's hyper targeted

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